John Westgate is a senior design leader working across business, product, brand, and technology. He shapes experience strategy inside real organizational constraints while supporting ambitious growth goals.
In executive roles at SiriusXM and ESPN, he led product design and experience strategy across platform architecture, design systems, monetization flows, lifecycle moments, content discovery, and multi-device ecosystems.
His work centers on translating business and product intent into clear, usable systems that scale. The result is higher confidence for customers and stronger alignment across teams.
At SiriusXM, John directed experience simplification across acquisition and account management, improving ease of use, conversion performance, and customer confidence by clarifying value exchange and removing friction from critical journeys. The work supported growth and retention objectives while reducing operational complexity.
At ESPN, he led research-informed design strategy across major digital platforms, shaping how audiences engaged with news, video, live data, and advertising and sponsorship. He preserved reliability and brand trust within a high-visibility environment.
Earlier in his career, John led design work in startups, agencies, and consulting contexts, supporting brand building, go-to-market launches, and creative execution with founders, CMOs, and growth leaders.
Today, John partners with executive teams to elevate experience strategy, strengthen design leadership, and bring execution clarity where alignment and quality directly shape outcomes.
How I Work
- Clarify decisions before execution.
- Use research to resolve risk and inform tradeoffs.
- Build systems teams can operate and evolve independently.